In the age of short attention spans and mobile-first content consumption, Let Us Live In, India's first-ever vertical web series, is making waves by reimagining storytelling for a new generation of viewers. Produced by Prachand Entertainment, this series has resonated with millions across platforms such as Instagram Reels and YouTube Shorts, while establishing new benchmarks within the entertainment sector.

A New Era of Mobile-First Content: What Makes Let Us Live In Stand Out?

Gone are the days of lengthy, traditional formats that demand hours of time.Today’s audience desires succinct and engaging narratives that seamlessly integrate into their fast-paced, mobile lifestyles. Let Us Live In represents a transformative approach, combining the impact of short-form content with a captivating storyline, perfectly tailored for the current mobile-centric environment. The series comprises 55 episodes, each infused with emotional resonance, humor, and dramatic elements, all while observing a 90-second duration constraint per episode.

Due to its innovative strategy, the series has achieved over 1 million views on Instagram, 50,000 views on YouTube, and exceeded 1,000 hours of watch time. These metrics not only indicate the rising traction of vertical content but also demonstrate the series' ability to engage audiences seeking genuine, concise entertainment.
 

Breaking Down the Creative Vision: The Team Behind the Magic

The mastermind behind this pioneering project is Alii Khan, the founder of Prachand Entertainment, who also stars as the lead character Ritwik. In a recent interview, Khan articulated, “Prachand Entertainment is on a mission to transform the entertainment industry. With Let Us Live In, our objective was to introduce a novel form of storytelling that resonates with the audience—both concise and innovative. The response from viewers has been overwhelmingly positive, and I am immensely proud of the team that actualized this vision.

One of the series' directors, Divith Shetty, reflected on the challenge of working with such a unique format. "Directing a vertical web series was both a creative and technical challenge.Shetty emphasized the importance of ensuring that each episode is cinematic, engaging, and rich in drama, while also adhering to the limitations of the vertical format.

Innovative Writing: Keeping It Tight and Hooked

Writing for a vertical series posed its own challenges. According to Sanchit Chadha, Creative Director and Writer, the key to success was balancing brevity with emotional depth. “Every episode had to be carefully crafted to ensure it was packed with emotion, humor, and a hook that made viewers come back for more. We had to adapt to the 90-second format, and it pushed us to think creatively within tight constraints,” Chadha explained.

Social Media Strategy: Organic Growth and Audience Engagement

The social media strategy played a crucial role in Let Us Live In's success. Darshan Chauk, the digital marketing lead, noted, “We took an organic approach to marketing, building our following through consistent engagement and high-quality content. By tapping into Instagram’s audience and understanding how to make vertical videos shine, we saw exponential growth.”

The use of social media platforms like Instagram allowed the series to connect with a younger audience that is used to consuming content in smaller, digestible chunks. This new approach, coupled with creative storytelling, has proven that vertical videos are here to stay.

Perfecting the Audio-Visual Experience

While the visual aspect of a vertical web series is its primary focus, Asmita Jaibhave, the sound designer for the show, emphasized the importance of sound in enhancing the viewing experience. “It’s easy to overlook audio in short-form content, but we treated each episode like a mini-film. From layering sound effects to ensuring perfect audio clarity, we aimed to create an immersive experience for our audience,” Jaibhave said.

The Future of Let Us Live In and Prachand Entertainment

As Let Us Live In continues to gather a loyal fanbase, Prachand Entertainment is already looking toward the future. With a growing focus on short-form content, they are working on several new projects that embrace the mobile-first approach to storytelling.

Dr. Percy Vaid, a board member at Prachand Entertainment, shared, “The future of entertainment lies in short-form content. Audiences want quick, impactful experiences. Let Us Live In is at the forefront of this movement, and we’re excited to continue pushing the boundaries of what’s possible in this space.”

Why Vertical Storytelling is the Future of Content Creation

Let Us Live In is more than just a series; it's part of a larger shift in how stories are told in the digital age. Vertical storytelling represents a future where content is consumed seamlessly on mobile devices. Whether it’s for entertainment, education, or brand marketing, this format offers a fresh way to connect with viewers.