Odisha, a state known for its rich cultural heritage and natural beauty, is making significant strides to bolster its tourism industry. With its focus on adventure, heritage, and ecotourism, the Odisha government has unveiled a detailed plan aimed at positioning the state as a top-tier tourist destination in India and beyond. Deputy Chief Minister and Tourism Minister Pravati Parida recently spoke at the FinancialExpress.com Adventure Tourism Meet (ATM) in Shillong, where she shared insights into the state’s ambitious tourism initiatives.

One of the most significant components of Odisha's tourism development strategy is the creation of specialized circuits that combine culture, spirituality, and natural beauty. These include the Buddhist Circuit, which traces the ancient roots of Buddhism in the state, the Ekamra Corridor (a spiritual pathway), and the Puri-Konark Heritage Corridor. These corridors are designed to attract visitors seeking both cultural enrichment and historical exploration. Once completed, these projects will offer tourists a deep dive into Odisha’s historical and spiritual legacy.

In addition to cultural tourism, Odisha is capitalizing on its natural landscapes by promoting adventure tourism. One of the focal areas for this is the Deomali hills in Koraput, which is being developed as a key trekking destination. With its lush green hills, remote trails, and breathtaking views, the region is poised to attract adventure enthusiasts and trekkers from across the country. This focus on adventure tourism aims to draw a new generation of travelers who seek more active and immersive travel experiences.

The state's commitment to ecotourism is equally impressive, with several initiatives underway in some of Odisha’s most pristine natural reserves. Similipal, a UNESCO World Heritage site known for its diverse wildlife and natural beauty, is one of the key areas earmarked for ecotourism development. Similarly, Bhitarkanika, a wetland area home to a wide range of flora and fauna, is being preserved and developed for sustainable tourism. By focusing on ecotourism, Odisha is not only enhancing its tourism offerings but also ensuring that these natural resources are conserved for future generations.

Odisha’s long coastline along the Bay of Bengal is another significant asset in its tourism portfolio. The state government has plans to further develop high-end resorts and hotels along the coastline, particularly in areas like Puri and Konark. These destinations are already known for their historical significance, with the famous Jagannath Temple in Puri and the Sun Temple in Konark drawing millions of visitors each year. To enhance accessibility, the state is also working towards the construction of an international airport in Puri, which will make it easier for both domestic and international tourists to visit.

The Odisha government has allocated Rs 800 crore to the tourism sector for the year 2024, marking a significant increase from the previous year’s Rs 660 crore budget. This budget will be used to improve infrastructure, enhance tourist amenities, and promote sustainable tourism practices. As part of this plan, Odisha is focusing on eco-friendly tourism projects, which align with the growing global demand for sustainable travel. Local handicrafts, traditional arts, and regional festivals will also play a key role in attracting tourists seeking authentic experiences.

With these strategic investments and initiatives, Odisha is on track to become one of India’s premier tourist destinations, offering a unique blend of adventure, heritage, and natural beauty. The state’s tourism development plan not only aims to boost the economy but also to create sustainable and enriching travel experiences that will attract both Indian and international visitors in the years to come.