When discussing luxury watches, names like Rolex or Omega often come to mind, typically associated with Switzerland's precision engineering or Japan's technological brilliance. However, in the heart of India, a brand is disrupting this global narrative—Jaipur Watch Company. Founded in 2013 by Gaurav Mehta, this brand has established itself as India’s first bespoke luxury watchmaker. Its handcrafted timepieces seamlessly blend historical legacy with modern luxury, becoming a beacon of the "Make in India" movement.

How Childhood Fascination with History Inspired the Jaipur Watch Company

Gaurav Mehta’s journey into the world of watches began long before the establishment of Jaipur Watch Company. As a child, he was deeply captivated by history, spending countless hours collecting antique coins and stamps. To him, these artifacts were more than objects—they were storytellers of India’s royal past and rich cultural heritage.

His passion led to a pivotal moment when, armed with basic tools and an old watch, he created his first coin watch. “That first watch wasn’t perfect, but it represented my love for history and craftsmanship,” Gaurav recalls. Little did he know this experiment would lay the foundation for a luxury brand that would one day symbolize India’s heritage.

Starting a Luxury Watch Brand in India: An Uncharted Journey in 2013

Launching a luxury micro-brand in India during 2013 was nothing short of audacious. At the time, the Indian market lacked awareness of high-end homegrown products, let alone bespoke watches. “The first few years were an uphill battle,” Gaurav explains. “Platforms like Instagram weren’t as developed, and educating the market about our concept required a lot of patience.”

Without sophisticated tools like Meta Business Manager, the brand relied on grassroots marketing—Facebook ads, word-of-mouth, and traditional PR. Despite the slow start, Gaurav remained committed to building a strong foundation rather than chasing quick sales. The exclusivity of the brand was maintained by refraining from displaying prices online, a bold move that amplified its luxury appeal.

How Shark Tank India Became the Turning Point for Jaipur Watch Company

Although Jaipur Watch Company gained initial traction through a shop-in-shop retail model in 2014, its big breakthrough came much later. The brand’s appearance on Shark Tank India in 2022 became a game-changer, offering unparalleled visibility and recognition.

“Shark Tank gave us a platform to showcase our story, our craftsmanship, and our vision for redefining Indian luxury,” Gaurav shares. Shortly after the show aired, the brand opened its flagship store at Delhi’s prestigious Select Citywalk mall, cementing its status as a leading player in the Indian luxury segment.

Iconic Coin Watches: Preserving India’s History on Your Wrist

The cornerstone of Jaipur Watch Company’s appeal lies in its coin watches. These watches feature historic coins, such as the British India ‘One Rupee 1947’ series, which have become collector’s items. “Every coin we use has a story,” says Gaurav. “It’s not just a design; it’s a piece of history on your wrist.”

One standout series showcases the regal walking tiger motif, a symbol deeply ingrained in India’s heritage. These watches evoke nostalgia and pride, resonating strongly with Indian consumers. The demand is so high that limited editions often sell out within weeks of their launch.

Expanding Beyond Coin Watches: Women’s Luxury Collections and Bespoke Masterpieces

In recent years, Jaipur Watch Company has diversified its portfolio, venturing into women’s luxury watches. The brand has launched a collection that marries the elegance of fine jewelry with the intricate craftsmanship of bespoke timepieces. Designed with precious stones and detailed artistry, these watches appeal to women seeking individuality and sophistication.

“This collection was a natural evolution for us,” Gaurav says. “Women’s watches are more than functional—they’re about making a statement. Our designs reflect this blend of personality and luxury.” The success of this collection has added a new dimension to the brand’s offerings, ensuring its relevance across demographics.

Franchise Expansion: From Indian Streets to International Luxury

Today, Jaipur Watch Company operates five standalone stores across India, with ambitious plans to expand to ten franchise locations by the end of the year. But the vision doesn’t stop there. Dubai is next on the map, marking the brand’s first foray into international markets.

The company follows a unique franchise model—franchise-owned but company-operated. This ensures that every outlet maintains consistent branding, service, and customer experience, a vital element in the luxury market.

Supporting Polo in India: Jaipur Watch Company’s Commitment to Legacy Sports

In addition to preserving history through its watches, Jaipur Watch Company has played a significant role in promoting polo in India. As the official timekeeper of Put Polo events for the past three years, the brand has demonstrated its dedication to supporting traditional Indian sports.

The Polo Edition watches, featuring signature green designs and customizable elements, showcase the brand’s craftsmanship while celebrating India’s royal legacy. “Polo is more than a sport; it’s a reflection of India’s aristocratic heritage,” says Gaurav. “Our partnership is about giving back to this timeless game.”

Gaurav Mehta’s Personal Creations: A Testament to Bespoke Luxury

A recent milestone in the brand’s journey was the creation of Gaurav Mehta’s first personal masterpiece—a stunning blue watch crafted from pure lapis lazuli. This exclusive line features rare stones and ultra-limited designs, with only 50 pieces available across five styles.

“These aren’t just watches; they’re statements,” Gaurav remarks. Each piece is meticulously hand-finished and designed to be a collector’s dream.

Leading the Way for Indian Luxury Brands in a Global Market

Jaipur Watch Company’s success is more than a business story; it’s a cultural movement. By championing Indian craftsmanship and heritage, the brand has paved the way for other homegrown micro-brands to thrive. “Ten years ago, Indian consumers wouldn’t have considered luxury from a local brand,” Gaurav reflects. “Now, they’re proud to wear something that represents their roots.”

As Jaipur Watch Company prepares for its next phase of growth—international expansion and more franchise outlets—it remains a shining example of how passion, perseverance, and pride in heritage can create a world-class luxury brand.

In a sea of global giants, Jaipur Watch Company stands out not just for its watches but for its storytelling. As Gaurav Mehta aptly puts it, “We’re not just creating watches; we’re preserving legacies.”