Bollywood’s cherished couple, Genelia and Riteish Deshmukh, are stepping into the culinary spotlight with an exciting collaboration alongside global coffee chain Starbucks. Through this exclusive collaboration, Mumbai's famous street food gets a plant-based makeover, fusing innovation and tradition to create a contemporary, decadent, and sustainable dining experience.

A Mission to Revolutionize Plant-Based Eating

The Deshmukhs have long been advocates for a healthier and more sustainable lifestyle. Imagine Meats has revolutionized vegetarian food by providing plant-based, high-protein substitutes that don't sacrifice flavor or nostalgia. The foundation of Imagine Meats is the idea that everyone may enjoy, enjoy, and find satisfaction in consuming plant-based foods.

This partnership with Starbucks marks the next step in their mission to make sustainable food options more accessible. By giving Mumbai’s beloved street food classics a plant-based makeover, they’re not only celebrating local flavors but also catering to the growing demand for eco-conscious dining choices.

Reimagining Mumbai’s Culinary Heritage

Mumbai’s street food is an inseparable part of the city’s cultural fabric, with dishes like vada pav, pav bhaji, and dabeli being staples of daily life. These classic nibbles are adored for their hearty tastes and cozy charm.

With their exclusive menu at Starbucks, Genelia and Riteish have given these timeless favorites a modern, plant-based twist. While using creative, guilt-free components that mirror the changing culinary trends of today, the recipes retain their true character.

The Vision Behind the Collaboration

Speaking about the initiative, Genelia expressed, “Mumbai’s street food culture is a celebration of flavors and memories, and we wanted to honor that with a fresh perspective. Plant-based eating doesn’t have to be boring or restrictive—it can be as indulgent and exciting as traditional options. This cuisine pays homage to our beloved city.

"For us, food is about storytelling and connection," Riteish continued. We were able to combine Mumbai's rich culinary history with a sustainable future thanks to this partnership. With Starbucks, we’ve crafted something truly unique, and we can’t wait for people to experience it.”

Celebrating Starbucks’ Landmark Moment

This initiative coincides with a significant milestone for Starbucks—the opening of its 100th store in Mumbai. The partnership with the Deshmukhs showcases Starbucks’ dedication to embracing local cultures and tastes while offering global quality and innovation.

By integrating plant-based dishes into its menu, Starbucks reaffirms its commitment to supporting sustainable food practices and providing customers with options that align with modern preferences.

A Move Toward a Sustainable Future

As awareness about the environmental impact of food choices grows, the shift towards plant-based alternatives has gained momentum worldwide. Imagine Meats and Starbucks are leading this movement in India, demonstrating that sustainability can go hand in hand with indulgence.

This partnership not only offers delicious dining options but also highlights the role that conscious food choices can play in creating a greener future.

Where to Experience the Flavors

The exclusive plant-based menu is now available at select Starbucks outlets across Mumbai. Whether you’re a fan of the spicy vada pav, crave the comforting flavors of pav bhaji, or want to try something entirely new, this menu offers a fresh take on Mumbai’s street food staples.

More Than Just Food: A Culinary Movement

Genelia and Riteish’s collaboration with Starbucks is about more than creating delicious dishes—it’s about inspiring change. By blending their entrepreneurial spirit with their love for food, they’ve crafted a menu that celebrates Mumbai’s culinary legacy while embracing modern, sustainable practices.

This partnership reflects their belief that food has the power to bring communities together, tell stories, and shape a more conscious world. With every bite, customers are savoring a blend of tradition, innovation, and the promise of a healthier future.